USE CODE: 10-11 SHVAT AT CHECKOUT, OR CLICK THE LINK BELOW TO AUTOMATICALLY APPLY THE DISCOUNT TO YOUR ORDER..
https://kosherfoodineurope.com/discount/10-11%2520SHVAT
TO CELEBRATE 10-11 SHVAT WE HAVE DECIDED TO DEDICATE A SPECIAL PROMOTION TO YOU, VALID ONLY FOR 48 HOURS.
🎉 -10% ON ALL PRODUCTS
🛒 VALID FOR ORDERS OF AT LEAST €100
⏰ ONLY FOR 48 HOURS
FROM 18:00 ON 27.01 TO 23:59 ON 29.01.2026
ONLY ON PRODUCTS, NOT ON SHIPPING COSTS
IT IS THE PERFECT OPPORTUNITY TO RESTOCK YOUR HOME WITH YOUR FAVORITE KOSHER PRODUCTS:
MEATS, CURED MEATS, CHEESES, WINES, ISRAELI SPECIALTIES AND MANY SELECTED EXCELLENCES.
👉 ENTER THE CODE AT CHECKOUT: 10-11 SHVAT
KOSHERFOODINEUROPE.COM
YUD SHVAT MARKS THE 75TH ANNIVERSARY OF THE HILLULA OF RABBI YOSEF YITZCHAK SCHNEERSON.
RABBI YOSEF YITZCHAK SCHNEERSON WAS BORN ON 12 TAMMUZ 5640 (1880) AND PASSED AWAY ON 10 SHVAT 5710 (1950).
THE DAY OF YUD SHVAT, THE DATE OF HIS PASSING, HAS A DEEP AND UNIQUE SIGNIFICANCE:
ON THAT DAY, THE FAMOUS MAAMAR “BASI LE GANI” WAS DELIVERED.
THIS MAAMAR IS NOT JUST ANY TEXT.
IT IS A FUNDAMENTAL MAAMAR THAT DEFINES THE MISSION OF OUR GENERATION AND SPEAKS TO EACH ONE OF US PERSONALLY.
ON THE OCCASION OF YUD SHVAT, BASI LE GANI REMINDS US THAT THE WORLD IS G-D’S “GARDEN”, AND THAT THE TASK OF BRINGING THE DIVINE PRESENCE INTO CONCRETE REALITY DEPENDS ON OUR ACTIONS, HERE AND NOW.
YUD SHVAT IS NOT ONLY A DAY OF REMEMBRANCE.
IT IS A CALL TO RESPONSIBILITY, AN INVITATION TO CONTINUE THE WORK THAT WAS BEGUN AND TO BRING THE GEULAH THROUGH DAILY LIFE.
“I HAVE COME INTO MY GARDEN.”
THE MAAMAR BASI LE GANI OPENS WITH THESE WORDS.
THE DEEP MEANING IS THAT THIS WORLD IS G-D’S GARDEN:
NOT A MISTAKE, NOT AN OBSTACLE, BUT THE PLACE FOR WHICH ALL OF CREATION WAS DESIGNED, THE PLACE WHERE THE DIVINE PRESENCE DESIRES TO DWELL.
AT THE BEGINNING OF CREATION, THE SHECHINAH WAS REVEALED IN THIS PHYSICAL WORLD.
WITH THE SIN OF ADAM AND THE GENERATIONS THAT FOLLOWED, THIS REVELATION WAS PROGRESSIVELY CONCEALED, WITHDRAWING LEVEL AFTER LEVEL, UNTIL IT BECAME ALMOST IMPERCEPTIBLE IN CONCRETE REALITY.
FROM THAT MOMENT, THE REVERSE PROCESS BEGAN.
SEVEN RIGHTEOUS INDIVIDUALS BROUGHT THE SHECHINAH BACK DOWNWARD:
AVRAHAM, YITZCHAK, YAAKOV, LEVI, KEHAT, AMRAM, AND MOSHE.
MOSHE, THE SEVENTH, COMPLETED THE PROCESS WITH THE CONSTRUCTION OF THE MISHKAN, CAUSING THE DIVINE PRESENCE TO DWELL WITHIN THE PHYSICAL WORLD ITSELF.
THE PRINCIPLE IS CLEAR:
THE SEVENTH COMPLETES.
OUR GENERATION IS ALSO DEFINED AS THE SEVENTH GENERATION.
NOT BECAUSE WE ARE BETTER OR SPIRITUALLY MORE ELEVATED, BUT BECAUSE WE ARE THE ONES LIVING IN THIS HISTORICAL MOMENT.
OUR GENERATION HAS THE TASK OF BRINGING THE DIVINE PRESENCE FROM THE HIGHEST LEVEL INTO THE CONCRETE REALITY OF THIS WORLD.
TO BRING THE GEULAH, MEANING TO BRING THE SHECHINAH INTO THE EARTHLY WORLD, IS REDEMPTION.
THIS IS NOT A PASSIVE WAITING.
IT IS A HISTORICAL RESPONSIBILITY THAT DEPENDS ON OUR ACTIONS, HERE AND NOW.
HOW IS THIS DONE TODAY?
TODAY, DIVINE REVELATION DOES NOT OCCUR THROUGH OBVIOUS MIRACLES, BUT THROUGH THE INNER WORK OF THE HUMAN BEING, WHICH DEVELOPS IN TWO FUNDAMENTAL STAGES:
ITKAFIA – SELF-CONTROL
ITKAFIA MEANS DOMINATING THE IMPULSE:
NOT REACTING AUTOMATICALLY, NOT BEING GUIDED BY INSTINCT.
STOPPING BEFORE ANGER.
OVERCOMING LAZINESS.
RENOUNCING AN IMMEDIATE DESIRE.
THE IMPULSE IS NOT ELIMINATED, BUT BROUGHT UNDER CONTROL.
THIS BREAKS THE POWER OF EGO AND DARKNESS.
ITHAPCHA – TRANSFORMATION
ITHAPCHA IS THE HIGHER LEVEL.
HERE, THE ENERGY OF INSTINCT IS TRANSFORMED INTO GOOD:
PLEASURE BECOMES A FORCE FOR DOING GOOD.
DIFFICULTY BECOMES EMPATHY.
MATERIALITY BECOMES A TOOL FOR ELEVATED PURPOSES.
MATTER IS NO LONGER AN OBSTACLE.
IT BECOMES A VEHICLE OF LIGHT.
THE MAAMAR TEACHES THAT GEULAH DOES NOT MEAN DESTROYING THE MATERIAL WORLD,
BUT REVEALING WHAT THE WORLD HAS ALWAYS BEEN AT ITS CORE.
WHEN A PERSON CONTROLS INSTINCT AND TRANSFORMS IT INTO GOOD,
THE SHECHINAH TRULY RETURNS TO DWELL “IN THE GARDEN.”
EVERY DAILY CHOICE HAS COSMIC VALUE.
EVERY PERSON IS A PLACE WHERE G-D CAN DWELL.
GEULAH IS NOT A DISTANT EVENT.
IT IS A PROCESS BUILT THROUGH REAL LIFE — THROUGH THE CHOICES EACH OF US MAKES, NOW.
THE WORLD CHANGES WHEN HUMANITY CHANGES THE WAY IT LIVES IN IT.
